SONY ALPHA A7

A STREET PHOTOGRAPHER WHO LIKES DOING STUFF

SONY ALPHA A7
Sony a7 Full-Frame Interchangeable Digital Lens Camera - Body Only
No other full frame, interchangeable-lens camera is this light or this portable. Features 24.3 MP of rich detail, a true-to-life 2.4 million-dot OLED viewfinder, Wi-Fi sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.

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Fast Hybrid AF w/ phase-detection for DSLR-like focusing speed
Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with highly accurate contrast-detection AF, which has been accelerated through a new Spatial Object Detection algorithm, to achieve among the fastest autofocusing performance of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points2 swiftly and efficiently moves the lens to bring the subject nearly into focus. Then contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye.

New Eye AF control
Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritized eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.
High contrast 2.4M dot OLED EVF for eye-level framing
View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in the flagship α99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and 3 times the contrast of the α99. High-end features like 100% frame coverage and a wide viewing angle are also provided.
3.0" 921k dot LCD tilts for high and low angle framing
The tiltable 3.0" (921k dots) Xtra Fine LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84° and down approx. 45°. Easily scroll through menus and preview life thanks to WhiteMagic technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation.

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PC control w/ remote video capture control
Remote Camera Control allows you to control your α7 from your PC using a USB cable. Feature control has also been updated to include video capture control.

14-bit RAW output for rich tonal gradation
14-bit RAW image data of extremely high quality is outputted by the α7. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony's Image Data Converter RAW development software, these images deliver the superb photographic expression and rich gradation that only 14-bit data can offer.

New BIONZ X image processing engine
Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

Full HD movie2 at 24p/60i/60p w/uncompressed HDMI output
Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an HDMI connection in 60p and 60i frame-rates. Selectable in-camera AVCHD codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web.

Up to 5 fps shooting to capture the decisive moment
When your subject is moving fast, you can capture the decisive moment with clarity and precision by shooting at speeds up to 5 frames per second. New faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision.

Multi-interface Shoe for flash and microphone flexibility
Unlike conventional cameras, the α7 features the advanced Multi-Interface Shoe that dramatically expands compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting.

4K Still image output by HDMI8 or Wi-Fi for viewing on 4K TVs
Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The α7 converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors and amazing detail like never before. Images can be viewed via an optional HDMI or Wi-Fi.

TRILUMINOUS color outputs wider color gamut to compatible devices
TRILUMINOS Color technology, allows you to experience photos and movies in rich, natural colors on any TV equipped with a TRILUMINOS Display. The expanded color gamut immerses you in those unforgettably colorful moments, from the complex shades in a shimmering blue sky to the delicate skin in a baby's face.
Image Data Converter

Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness — as well as apply DRO and vignetting compensation. Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC.

Vertical Grip Capable
Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip, which can hold two batteries for longer shooting and features dust and moisture protection.

Mount Adaptors
Both of these 35mm full-frame compatible adaptors let you mount the α7-series with any A-mount lens. The LA-EA4 additionally features a built-in AF motor, aperture-drive mechanism and Translucent Mirror Technology to enable continuous phase-detection AF. Both adaptors also feature a tripod hole that allows mounting of a tripod to support large A-mount lenses.